LAUNCH SCHEDULE

Lele Launch Calendar - 2026/4/21 β†’ 6/7

🌿 Lele Launch Calendar

2026 Β· April 21 β†’ June 7 Β· Tailor-made for Irene
Today, Tuesday, April 21st, Wave 1A launches.
WAVE 1 Β· Cash Emergency

Early bird pre-orders for physical stores

VIP priority letter β†’ Full cast broadcast β†’ Instagram + Podcast, featuring physical pre-orders including a 1-year digital subscription.
Payment due on April 28th; Early bird deadline on May 8th.
WAVE 1B + 2 Preheat

Freebie + Demo

List of Free Trial Versions Available β€’ US$12 Audio Trial Version β€’ E-book Proofreading Final Push
Proofreading completed on May 7th; Wave 2 cut on May 8th.
WAVE 2 Β· eBook Launch

The complete set is now available for sale at US$1,680.

7-Day Launch Sequence β†’ Official Launch on May 15th β†’ Early Bird 7-Day Sprint
Sales begin on May 15th; early bird sales end on May 22nd.
Colour
Wave 1A Startup Wave 1B extension Wave 2 preheating Wave 2 Launch Long tail period Rest day
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πŸ“§ Email πŸ“± IG πŸŽ™οΈ Podcast 🏫 Mastermind πŸ›’ Shopify ✏️ Writing πŸ’° Payment 🎯 Product Launch ⭐ Milestone 🌿 Rest

April 2026

MON
YOUR
WED
THU
FRI
SAT
SUN
20Mon
β€”
21Tue
πŸ”΄Send a "delay notification letter" to customers in November-March.
πŸ‡§πŸ‡·Draft VIP Priority Letter
(I.e.Check page C, 4/30 β†’ 5/8
22Wed
πŸ“§Send VIP priority email (Mastermind + active in the last 30 days)
πŸ“±Instagram story: "A private message to an old friend".
23Thu
πŸ“§The full cast announcement reads, "Physical pre-orders are now open."
πŸ“±IG main post (Product Hero)
24Fri
πŸŽ™οΈThe podcast "Why We Made This Book" was released.
πŸ“±IG Reels Unboxing
25Sat
????Family Day - Post only 1 Instagram Story
Rest/REST
26Sun
πŸ“±Instagram carousel featuring "red, yellow, and green phases"
(I.e.Processing this week's orders + Manual invitations via Mastermind
27Mon
πŸ“§Email reminder: "24 hours left"
πŸ‡§πŸ‡·Write the copy for the "Early Bird Postponement Announcement"
πŸ’° Payment Date
28Tue
πŸ’°Printing plant payment deadline
πŸ“§Announcement of "Early Bird Extension to May 8th"
πŸ“±IG simultaneous announcement
🎯 Freebie
29Wed
🎯A. Free trial version launched
πŸ“§Email: Freebie (Limited Time Download)
πŸ“±IG main post + Instagram story
30Thu
πŸ“±Instagram Story Series "Parent Stories" Γ— 3-5
(I.e.Processing orders + Freebie data download

May 2026

MON
YOUR
WED
THU
FRI
SAT
SUN
1Fri
πŸŽ™οΈPodcast: "Daily Life of a Bilingual Family Accompanying Their Children in Their Studies"
πŸ“±IG Reels Β· Friday Family Time
2Sat
????Family day
Rest/REST
3Sun
πŸ“±Instagram posts + Facebook community
????Mastermind Sunday Event
🎯 US$12
4Mon
🎯B. Audio demo version available for US$12
πŸ“§Email: US$12 Upgrade
πŸ“±IG main post
5Tue
πŸ“§Email: eBook progress update + physical book pre-order reminder
πŸ“±IG Limited Time Event
6Wed
πŸ“±Instagram carousel featuring "buyer testimonial stories"
πŸ‡§πŸ‡·Final sprint day for proofreading
🎯 Proofreading complete
7Thu
🎯E-book proofreading complete ✨
πŸ“§Email: "E-book launching next week + pre-order families get it first"
πŸ“±Instagram Story + Main Post
⭐ Early bird deadline
8Fri
⭐Early bird deadline for physical products
πŸ“§Email: Last 24 Hours
πŸŽ™οΈPodcast Release
9Sat
????Celebrating the end of Wave 1
πŸ“±Instagram story: "Thank you everyone"
Rest/REST
10Sun
πŸ“§Wave 2 Launch Email #1
πŸ‡§πŸ‡·Drafting Email #2-3
11Mon
πŸ“±The main Instagram post reads, "E-book launch announcement on May 15th."
πŸ‡§πŸ‡·Continue writing email drafts
12Tue
πŸ“§Wave 2 Email #2 "Why this price?"
πŸ“±IG Limited Time Event
13Wed
πŸ“±IG θ²Όζ–‡
πŸŽ™οΈPodcast pre-recorded "eBook Special"
14Thu
πŸ‡§πŸ‡·Confirm all materials by May 15th - Final check
(I.e.Testing Shopify checkout – all links are clickable.
πŸ“§Wave 2 Email #3 "Available for sale tomorrow"
⭐ E-books are now available for purchase
15Fri
⭐D. Complete eBook Set US$1,680 Now Available
πŸ“§Launch Email + Notification for Physical Buyers
πŸŽ™οΈPodcast Release + πŸ“± All on Instagram
16Sat
πŸ“±Instagram Story: Today's Sales Update
(I.e.Order processing + answering questions
17Sun
πŸ“§Email: Haven't bought it yet? Let me explain why.
πŸ“±IG main post
18Mon
πŸ“±Instagram carousel "Buyer FAQ"
19Tue
πŸ“§Email: Early bird tickets available in 3 days
πŸ“±IG Limited Time Event Countdown Series
20Wed
πŸ“±Instagram Story "Buyer Testimonials"
21Thu
πŸŽ™οΈPodcast releases "Weekly Review of Launch"
πŸ“±IG θ²Όζ–‡
⭐ Early bird deadline
22Fri
⭐eBook Early Bird Deadline
πŸ“§Email: Final 24-hour sprint
????E-book subscription activation (delayed customers)
23Sat
????Deep Breathing - Week 5 End
πŸ“±IG thank you post
Rest/REST
24Sun
🎯Thank you package sent to loyal customers
πŸ“§Email Shopify buyers from the past 12 months
25Mon
????Full rest day
Rest/REST
26Tue
πŸ“§Email: May Review + June Preview
27Wed
πŸ“±IG main post
28Thu
πŸŽ™οΈPodcast recording
29Fri
πŸŽ™οΈPodcast Release
πŸ“§Email: Regular Content
30Sat
????Family day
Rest/REST
31Sun
πŸ“±Instagram Story "May Review"

June 2026

MON
YOUR
WED
THU
FRI
SAT
SUN
1Mon
πŸ“ŠMonthly review Β· May data Β· June plan
πŸ‡§πŸ‡·Write the theme for the June e-newsletter
2Tue
πŸ“§Email: New Month Greetings
3Wed
πŸ“±IG main post
4Thu
πŸŽ™οΈPodcast recording
5Fri
πŸŽ™οΈPodcast Release
πŸ“§Email: Normal
6Sat
????Family day
Rest/REST
7Sun
πŸ“±IG Limited Time Event
????Preparing for next week
πŸ“ Instructions for use:
Β· I check "Today" first thing every morning.Don't think about the whole weekβ€”just do one day's work at a time.
Β· Leave some space on weekendsIt's intentionalβ€”sole traders can't last long without rest. If you're really free on the weekend, **don't make up for lost time**, go spend time with your kids.
Β· After shipment in JulyThis calendar has completed its phase taskβ€”after which it will enter the "normal content rhythm" (2 emails/week, 3-4 Instagram posts/week, 1 podcast/week).
Β· Milestone Yellow/Green GridIt's a day when your mood will fluctuateβ€”don't schedule other meetings, don't touch new work, and put all your energy into launching.
β€’ If you ever feel like you "can't finish"β€”prioritize keeping your phone and Instagram accounts, and abandon the rest. **Email and Instagram are the lifeblood of the launch**, others can be added later.