LAUNCH SCHEDULE

Lele Launch Calendar - 2026/4/21 โ†’ 6/7

๐ŸŒฟ Lele Launch Calendar

2026 ยท April 21 โ†’ June 7 ยท Tailor-made for Irene
Today, Tuesday, April 21st, Wave 1A launches.
WAVE 1 ยท Cash Emergency

Early bird pre-orders for physical stores

VIP priority letter โ†’ Full cast broadcast โ†’ Instagram + Podcast, featuring physical pre-orders including a 1-year digital subscription.
Payment due on April 28th; Early bird deadline on May 8th.
WAVE 1B + 2 Preheat

Freebie + Demo

List of Free Trial Versions Available โ€ข US$12 Audio Trial Version โ€ข E-book Proofreading Final Push
Proofreading completed on May 7th; Wave 2 cut on May 8th.
WAVE 2 ยท eBook Launch

The complete set is now available for sale at US$1,680.

7-Day Launch Sequence โ†’ Official Launch on May 15th โ†’ Early Bird 7-Day Sprint
Sales begin on May 15th; early bird sales end on May 22nd.
Colour
Wave 1A Startup Wave 1B extension Wave 2 preheating Wave 2 Launch Long tail period Rest day
icon
๐Ÿ“ง Email ๐Ÿ“ฑ IG ๐ŸŽ™๏ธ Podcast ๐Ÿซ Mastermind ๐Ÿ›’ Shopify โœ๏ธ Writing ๐Ÿ’ฐ Payment ๐ŸŽฏ Product Launch โญ Milestone ๐ŸŒฟ Rest

April 2026

MON
YOUR
WED
THU
FRI
SAT
SUN
20Mon
โ€”
21Tue
๐Ÿ”ดSend a "delay notification letter" to customers in November-March.
๐Ÿ‡ง๐Ÿ‡ทDraft VIP Priority Letter
(I.e.Check page C, 4/30 โ†’ 5/8
22Wed
๐Ÿ“งSend VIP priority email (Mastermind + active in the last 30 days)
๐Ÿ“ฑInstagram story: "A private message to an old friend".
23Thu
๐Ÿ“งThe full cast announcement reads, "Physical pre-orders are now open."
๐Ÿ“ฑIG main post (Product Hero)
24Fri
๐ŸŽ™๏ธThe podcast "Why We Made This Book" was released.
๐Ÿ“ฑIG Reels Unboxing
25Sat
????Family Day - Post only 1 Instagram Story
Rest/REST
26Sun
๐Ÿ“ฑInstagram carousel featuring "red, yellow, and green phases"
(I.e.Processing this week's orders + Manual invitations via Mastermind
27Mon
๐Ÿ“งEmail reminder: "24 hours left"
๐Ÿ‡ง๐Ÿ‡ทWrite the copy for the "Early Bird Postponement Announcement"
๐Ÿ’ฐ Payment Date
28Tue
๐Ÿ’ฐPrinting plant payment deadline
๐Ÿ“งAnnouncement of "Early Bird Extension to May 8th"
๐Ÿ“ฑIG simultaneous announcement
๐ŸŽฏ Freebie
29Wed
๐ŸŽฏA. Free trial version launched
๐Ÿ“งEmail: Freebie (Limited Time Download)
๐Ÿ“ฑIG main post + Instagram story
30Thu
๐Ÿ“ฑInstagram Story Series "Parent Stories" ร— 3-5
(I.e.Processing orders + Freebie data download

May 2026

MON
YOUR
WED
THU
FRI
SAT
SUN
1Fri
๐ŸŽ™๏ธPodcast: "Daily Life of a Bilingual Family Accompanying Their Children in Their Studies"
๐Ÿ“ฑIG Reels ยท Friday Family Time
2Sat
????Family day
Rest/REST
3Sun
๐Ÿ“ฑInstagram posts + Facebook community
????Mastermind Sunday Event
๐ŸŽฏ US$12
4Mon
๐ŸŽฏB. Audio demo version available for US$12
๐Ÿ“งEmail: US$12 Upgrade
๐Ÿ“ฑIG main post
5Tue
๐Ÿ“งEmail: eBook progress update + physical book pre-order reminder
๐Ÿ“ฑIG Limited Time Event
6Wed
๐Ÿ“ฑInstagram carousel featuring "buyer testimonial stories"
๐Ÿ‡ง๐Ÿ‡ทFinal sprint day for proofreading
๐ŸŽฏ Proofreading complete
7Thu
๐ŸŽฏE-book proofreading complete โœจ
๐Ÿ“งEmail: "E-book launching next week + pre-order families get it first"
๐Ÿ“ฑInstagram Story + Main Post
โญ Early bird deadline
8Fri
โญEarly bird deadline for physical products
๐Ÿ“งEmail: Last 24 Hours
๐ŸŽ™๏ธPodcast Release
9Sat
????Celebrating the end of Wave 1
๐Ÿ“ฑInstagram story: "Thank you everyone"
Rest/REST
10Sun
๐Ÿ“งWave 2 Launch Email #1
๐Ÿ‡ง๐Ÿ‡ทDrafting Email #2-3
11Mon
๐Ÿ“ฑThe main Instagram post reads, "E-book launch announcement on May 15th."
๐Ÿ‡ง๐Ÿ‡ทContinue writing email drafts
12Tue
๐Ÿ“งWave 2 Email #2 "Why this price?"
๐Ÿ“ฑIG Limited Time Event
13Wed
๐Ÿ“ฑIG ่ฒผๆ–‡
๐ŸŽ™๏ธPodcast pre-recorded "eBook Special"
14Thu
๐Ÿ‡ง๐Ÿ‡ทConfirm all materials by May 15th - Final check
(I.e.Testing Shopify checkout โ€“ all links are clickable.
๐Ÿ“งWave 2 Email #3 "Available for sale tomorrow"
โญ E-books are now available for purchase
15Fri
โญD. Complete eBook Set US$1,680 Now Available
๐Ÿ“งLaunch Email + Notification for Physical Buyers
๐ŸŽ™๏ธPodcast Release + ๐Ÿ“ฑ All on Instagram
16Sat
๐Ÿ“ฑInstagram Story: Today's Sales Update
(I.e.Order processing + answering questions
17Sun
๐Ÿ“งEmail: Haven't bought it yet? Let me explain why.
๐Ÿ“ฑIG main post
18Mon
๐Ÿ“ฑInstagram carousel "Buyer FAQ"
19Tue
๐Ÿ“งEmail: Early bird tickets available in 3 days
๐Ÿ“ฑIG Limited Time Event Countdown Series
20Wed
๐Ÿ“ฑInstagram Story "Buyer Testimonials"
21Thu
๐ŸŽ™๏ธPodcast releases "Weekly Review of Launch"
๐Ÿ“ฑIG ่ฒผๆ–‡
โญ Early bird deadline
22Fri
โญeBook Early Bird Deadline
๐Ÿ“งEmail: Final 24-hour sprint
????E-book subscription activation (delayed customers)
23Sat
????Deep Breathing - Week 5 End
๐Ÿ“ฑIG thank you post
Rest/REST
24Sun
๐ŸŽฏThank you package sent to loyal customers
๐Ÿ“งEmail Shopify buyers from the past 12 months
25Mon
????Full rest day
Rest/REST
26Tue
๐Ÿ“งEmail: May Review + June Preview
27Wed
๐Ÿ“ฑIG main post
28Thu
๐ŸŽ™๏ธPodcast recording
29Fri
๐ŸŽ™๏ธPodcast Release
๐Ÿ“งEmail: Regular Content
30Sat
????Family day
Rest/REST
31Sun
๐Ÿ“ฑInstagram Story "May Review"

June 2026

MON
YOUR
WED
THU
FRI
SAT
SUN
1Mon
๐Ÿ“ŠMonthly review ยท May data ยท June plan
๐Ÿ‡ง๐Ÿ‡ทWrite the theme for the June e-newsletter
2Tue
๐Ÿ“งEmail: New Month Greetings
3Wed
๐Ÿ“ฑIG main post
4Thu
๐ŸŽ™๏ธPodcast recording
5Fri
๐ŸŽ™๏ธPodcast Release
๐Ÿ“งEmail: Normal
6Sat
????Family day
Rest/REST
7Sun
๐Ÿ“ฑIG Limited Time Event
????Preparing for next week
๐Ÿ“ Instructions for use:
ยท I check "Today" first thing every morning.Don't think about the whole weekโ€”just do one day's work at a time.
ยท Leave some space on weekendsIt's intentionalโ€”sole traders can't last long without rest. If you're really free on the weekend, **don't make up for lost time**, go spend time with your kids.
ยท After shipment in JulyThis calendar has completed its phase taskโ€”after which it will enter the "normal content rhythm" (2 emails/week, 3-4 Instagram posts/week, 1 podcast/week).
ยท Milestone Yellow/Green GridIt's a day when your mood will fluctuateโ€”don't schedule other meetings, don't touch new work, and put all your energy into launching.
โ€ข If you ever feel like you "can't finish"โ€”prioritize keeping your phone and Instagram accounts, and abandon the rest. **Email and Instagram are the lifeblood of the launch**, others can be added later.