LAUNCH SCHEDULE
๐ฟ Lele Launch Calendar
2026 ยท April 21 โ June 7 ยท Tailor-made for Irene
Today, Tuesday, April 21st, Wave 1A launches.
WAVE 1 ยท Cash Emergency
Early bird pre-orders for physical stores
VIP priority letter โ Full cast broadcast โ Instagram + Podcast, featuring physical pre-orders including a 1-year digital subscription.
Payment due on April 28th; Early bird deadline on May 8th.
WAVE 1B + 2 Preheat
Freebie + Demo
List of Free Trial Versions Available โข US$12 Audio Trial Version โข E-book Proofreading Final Push
Proofreading completed on May 7th; Wave 2 cut on May 8th.
WAVE 2 ยท eBook Launch
The complete set is now available for sale at US$1,680.
7-Day Launch Sequence โ Official Launch on May 15th โ Early Bird 7-Day Sprint
Sales begin on May 15th; early bird sales end on May 22nd.
Colour
Wave 1A Startup
Wave 1B extension
Wave 2 preheating
Wave 2 Launch
Long tail period
Rest day
icon
๐ง Email
๐ฑ IG
๐๏ธ Podcast
๐ซ Mastermind
๐ Shopify
โ๏ธ Writing
๐ฐ Payment
๐ฏ Product Launch
โญ Milestone
๐ฟ Rest
April 2026
MON
YOUR
WED
THU
FRI
SAT
SUN
20Mon
โ
21Tue
Send a "delay notification letter" to customers in November-March.
Draft VIP Priority Letter
Check page C, 4/30 โ 5/8
22Wed
Send VIP priority email (Mastermind + active in the last 30 days)
Instagram story: "A private message to an old friend".
23Thu
The full cast announcement reads, "Physical pre-orders are now open."
IG main post (Product Hero)
24Fri
The podcast "Why We Made This Book" was released.
IG Reels Unboxing
25Sat
Family Day - Post only 1 Instagram Story
26Sun
Instagram carousel featuring "red, yellow, and green phases"
Processing this week's orders + Manual invitations via Mastermind
27Mon
Email reminder: "24 hours left"
Write the copy for the "Early Bird Postponement Announcement"
๐ฐ Payment Date
28Tue
Printing plant payment deadline
Announcement of "Early Bird Extension to May 8th"
IG simultaneous announcement
๐ฏ Freebie
29Wed
A. Free trial version launched
Email: Freebie (Limited Time Download)
IG main post + Instagram story
30Thu
Instagram Story Series "Parent Stories" ร 3-5
Processing orders + Freebie data download
May 2026
MON
YOUR
WED
THU
FRI
SAT
SUN
1Fri
Podcast: "Daily Life of a Bilingual Family Accompanying Their Children in Their Studies"
IG Reels ยท Friday Family Time
2Sat
Family day
3Sun
Instagram posts + Facebook community
Mastermind Sunday Event
๐ฏ US$12
4Mon
B. Audio demo version available for US$12
Email: US$12 Upgrade
IG main post
5Tue
Email: eBook progress update + physical book pre-order reminder
IG Limited Time Event
6Wed
Instagram carousel featuring "buyer testimonial stories"
Final sprint day for proofreading
๐ฏ Proofreading complete
7Thu
E-book proofreading complete โจ
Email: "E-book launching next week + pre-order families get it first"
Instagram Story + Main Post
โญ Early bird deadline
8Fri
Early bird deadline for physical products
Email: Last 24 Hours
Podcast Release
9Sat
Celebrating the end of Wave 1
Instagram story: "Thank you everyone"
10Sun
Wave 2 Launch Email #1
Drafting Email #2-3
11Mon
The main Instagram post reads, "E-book launch announcement on May 15th."
Continue writing email drafts
12Tue
Wave 2 Email #2 "Why this price?"
IG Limited Time Event
13Wed
IG ่ฒผๆ
Podcast pre-recorded "eBook Special"
14Thu
Confirm all materials by May 15th - Final check
Testing Shopify checkout โ all links are clickable.
Wave 2 Email #3 "Available for sale tomorrow"
โญ E-books are now available for purchase
15Fri
D. Complete eBook Set US$1,680 Now Available
Launch Email + Notification for Physical Buyers
Podcast Release + ๐ฑ All on Instagram
16Sat
Instagram Story: Today's Sales Update
Order processing + answering questions
17Sun
Email: Haven't bought it yet? Let me explain why.
IG main post
18Mon
Instagram carousel "Buyer FAQ"
19Tue
Email: Early bird tickets available in 3 days
IG Limited Time Event Countdown Series
20Wed
Instagram Story "Buyer Testimonials"
21Thu
Podcast releases "Weekly Review of Launch"
IG ่ฒผๆ
โญ Early bird deadline
22Fri
eBook Early Bird Deadline
Email: Final 24-hour sprint
E-book subscription activation (delayed customers)
23Sat
Deep Breathing - Week 5 End
IG thank you post
24Sun
Thank you package sent to loyal customers
Email Shopify buyers from the past 12 months
25Mon
Full rest day
26Tue
Email: May Review + June Preview
27Wed
IG main post
28Thu
Podcast recording
29Fri
Podcast Release
Email: Regular Content
30Sat
Family day
31Sun
Instagram Story "May Review"
June 2026
MON
YOUR
WED
THU
FRI
SAT
SUN
1Mon
Monthly review ยท May data ยท June plan
Write the theme for the June e-newsletter
2Tue
Email: New Month Greetings
3Wed
IG main post
4Thu
Podcast recording
5Fri
Podcast Release
Email: Normal
6Sat
Family day
7Sun
IG Limited Time Event
Preparing for next week
๐ Instructions for use:
ยท I check "Today" first thing every morning.Don't think about the whole weekโjust do one day's work at a time.
ยท Leave some space on weekendsIt's intentionalโsole traders can't last long without rest. If you're really free on the weekend, **don't make up for lost time**, go spend time with your kids.
ยท After shipment in JulyThis calendar has completed its phase taskโafter which it will enter the "normal content rhythm" (2 emails/week, 3-4 Instagram posts/week, 1 podcast/week).
ยท Milestone Yellow/Green GridIt's a day when your mood will fluctuateโdon't schedule other meetings, don't touch new work, and put all your energy into launching.
โข If you ever feel like you "can't finish"โprioritize keeping your phone and Instagram accounts, and abandon the rest. **Email and Instagram are the lifeblood of the launch**, others can be added later.
ยท I check "Today" first thing every morning.Don't think about the whole weekโjust do one day's work at a time.
ยท Leave some space on weekendsIt's intentionalโsole traders can't last long without rest. If you're really free on the weekend, **don't make up for lost time**, go spend time with your kids.
ยท After shipment in JulyThis calendar has completed its phase taskโafter which it will enter the "normal content rhythm" (2 emails/week, 3-4 Instagram posts/week, 1 podcast/week).
ยท Milestone Yellow/Green GridIt's a day when your mood will fluctuateโdon't schedule other meetings, don't touch new work, and put all your energy into launching.
โข If you ever feel like you "can't finish"โprioritize keeping your phone and Instagram accounts, and abandon the rest. **Email and Instagram are the lifeblood of the launch**, others can be added later.