LAUNCH SCHEDULE
🌿 Lele Launch Calendar
2026 · April 21 → June 7 · Tailor-made for Irene
Today, Tuesday, April 21st, Wave 1A launches.
WAVE 1 · Cash Emergency
Early bird pre-orders for physical stores
VIP priority letter → Full cast broadcast → Instagram + Podcast, featuring physical pre-orders including a 1-year digital subscription.
Payment due on April 28th; Early bird deadline on May 8th.
WAVE 1B + 2 Preheat
Freebie + Demo
List of Free Trial Versions Available • US$12 Audio Trial Version • E-book Proofreading Final Push
Proofreading completed on May 7th; Wave 2 cut on May 8th.
WAVE 2 · eBook Launch
The complete set is now available for sale at US$1,680.
7-Day Launch Sequence → Official Launch on May 15th → Early Bird 7-Day Sprint
Sales begin on May 15th; early bird sales end on May 22nd.
Colour
Wave 1A Startup
Wave 1B extension
Wave 2 preheating
Wave 2 Launch
Long tail period
Rest day
icon
📧 Email
📱 IG
🎙️ Podcast
🏫 Mastermind
🛒 Shopify
✏️ Writing
💰 Payment
🎯 Product Launch
⭐ Milestone
🌿 Rest
April 2026
MON
YOUR
WED
THU
FRI
SAT
SUN
20Mon
21Tue
Send a "delay notification letter" to customers in November-March.
Draft VIP Priority Letter
Check page C, 4/30 → 5/8
22Wed
Send VIP priority email (Mastermind + active in the last 30 days)
Instagram story: "A private message to an old friend".
23Thu
The full cast announcement reads, "Physical pre-orders are now open."
IG main post (Product Hero)
24Fri
The podcast "Why We Made This Book" was released.
IG Reels Unboxing
25Sat
Family Day - Post only 1 Instagram Story
26Sun
Instagram carousel featuring "red, yellow, and green phases"
Processing this week's orders + Manual invitations via Mastermind
27Mon
Email reminder: "24 hours left"
Write the copy for the "Early Bird Postponement Announcement"
💰 Payment Date
28Tue
Printing plant payment deadline
Announcement of "Early Bird Extension to May 8th"
IG simultaneous announcement
🎯 Freebie
29Wed
A. Free trial version launched
Email: Freebie (Limited Time Download)
IG main post + Instagram story
30Thu
Instagram Story Series "Parent Stories" × 3-5
Processing orders + Freebie data download
May 2026
MON
YOUR
WED
THU
FRI
SAT
SUN
1Fri
Podcast: "Daily Life of a Bilingual Family Accompanying Their Children in Their Studies"
IG Reels · Friday Family Time
2Sat
Family day
3Sun
Instagram posts + Facebook community
Mastermind Sunday Event
🎯 US$12
4Mon
B. Audio demo version available for US$12
Email: US$12 Upgrade
IG main post
5Tue
Email: eBook progress update + physical book pre-order reminder
IG Limited Time Event
6Wed
Instagram carousel featuring "buyer testimonial stories"
Final sprint day for proofreading
🎯 Proofreading complete
7Thu
E-book proofreading complete ✨
Email: "E-book launching next week + pre-order families get it first"
Instagram Story + Main Post
⭐ Early bird deadline
8Fri
Early bird deadline for physical products
Email: Last 24 Hours
Podcast Release
9Sat
Celebrating the end of Wave 1
Instagram story: "Thank you everyone"
10Sun
Wave 2 Launch Email #1
Drafting Email #2-3
11Mon
The main Instagram post reads, "E-book launch announcement on May 15th."
Continue writing email drafts
12Tue
Wave 2 Email #2 "Why this price?"
IG Limited Time Event
13Wed
IG 貼文
Podcast pre-recorded "eBook Special"
14Thu
Confirm all materials by May 15th - Final check
Testing Shopify checkout – all links are clickable.
Wave 2 Email #3 "Available for sale tomorrow"
⭐ E-books are now available for purchase
15Fri
D. Complete eBook Set US$1,680 Now Available
Launch Email + Notification for Physical Buyers
Podcast Release + 📱 All on Instagram
16Sat
Instagram Story: Today's Sales Update
Order processing + answering questions
17Sun
Email: Haven't bought it yet? Let me explain why.
IG main post
18Mon
Instagram carousel "Buyer FAQ"
19Tue
Email: Early bird tickets available in 3 days
IG Limited Time Event Countdown Series
20Wed
Instagram Story "Buyer Testimonials"
21Thu
Podcast releases "Weekly Review of Launch"
IG 貼文
⭐ Early bird deadline
22Fri
eBook Early Bird Deadline
Email: Final 24-hour sprint
E-book subscription activation (delayed customers)
23Sat
Deep Breathing - Week 5 End
IG thank you post
24Sun
Thank you package sent to loyal customers
Email Shopify buyers from the past 12 months
25Mon
Full rest day
26Tue
Email: May Review + June Preview
27Wed
IG main post
28Thu
Podcast recording
29Fri
Podcast Release
Email: Regular Content
30Sat
Family day
31Sun
Instagram Story "May Review"
June 2026
MON
YOUR
WED
THU
FRI
SAT
SUN
1Mon
Monthly review · May data · June plan
Write the theme for the June e-newsletter
2Tue
Email: New Month Greetings
3Wed
IG main post
4Thu
Podcast recording
5Fri
Podcast Release
Email: Normal
6Sat
Family day
7Sun
IG Limited Time Event
Preparing for next week
📝 Instructions for use:
· I check "Today" first thing every morning.Don't think about the whole week—just do one day's work at a time.
· Leave some space on weekendsIt's intentional—sole traders can't last long without rest. If you're really free on the weekend, **don't make up for lost time**, go spend time with your kids.
· After shipment in JulyThis calendar has completed its phase task—after which it will enter the "normal content rhythm" (2 emails/week, 3-4 Instagram posts/week, 1 podcast/week).
· Milestone Yellow/Green GridIt's a day when your mood will fluctuate—don't schedule other meetings, don't touch new work, and put all your energy into launching.
• If you ever feel like you "can't finish"—prioritize keeping your phone and Instagram accounts, and abandon the rest. **Email and Instagram are the lifeblood of the launch**, others can be added later.
· I check "Today" first thing every morning.Don't think about the whole week—just do one day's work at a time.
· Leave some space on weekendsIt's intentional—sole traders can't last long without rest. If you're really free on the weekend, **don't make up for lost time**, go spend time with your kids.
· After shipment in JulyThis calendar has completed its phase task—after which it will enter the "normal content rhythm" (2 emails/week, 3-4 Instagram posts/week, 1 podcast/week).
· Milestone Yellow/Green GridIt's a day when your mood will fluctuate—don't schedule other meetings, don't touch new work, and put all your energy into launching.
• If you ever feel like you "can't finish"—prioritize keeping your phone and Instagram accounts, and abandon the rest. **Email and Instagram are the lifeblood of the launch**, others can be added later.